You’re ignoring 58.6% of your buyers

The Baymard Institute has chosen to segment out this 'just browsing' segment, and instead look at the remaining reasons for abandonments. You're ignoring 58.6% of your buyers.  Accredited research shows 58% of cart abandoners are just browsing and not ready to buy. The same study says 11% of shoppers have abandoned one cart in the … Continue reading You’re ignoring 58.6% of your buyers

Phil and Jill meet Shop/Agree

Jill is a high school senior who needs a prom dress. She asks her friends and fashion club advisor to agree and her dad approves the length. Jill has babysitting money, but asks mom for assistance buying the dress for an unforgettable prom.  Phil is a high-rise architect who needs a new laptop. His co-workers … Continue reading Phil and Jill meet Shop/Agree

Putting Your Product In Their Shopping Cart

It happens. They’re interested, to the point of putting your product in their shopping cart, then, poof, they’re gone. PollCart might save some from that abysmal fate. We’re looking for 10 forward-thinking Shopify stores to test and see if the plugin (available in the Shopify App store) helps reduce cart abandonment while increasing the site’s … Continue reading Putting Your Product In Their Shopping Cart

Social Commerce Takes Off, PollCart Benefits

Social Commerce Startup Pinduoduo Increases Social Commerce Awareness

Social Commerce startups are getting funding and traction on the same principals fueling PollCart’s customer engagement messaging platform. A friend sent the PollCart team an excellent article about Pinduoduo (PDD) described as a kind of Facebook-Groupon mashup that could revolutionize e-commerce. It has raised over $100 million with a valuation of over $1.5 billion. With that … Continue reading Social Commerce Takes Off, PollCart Benefits

This Amusing Button Gives You The Online Store You Imagined

E-commerce shop owners could find sales and referrals in the strangest places! Adding a PollCart button option to your e-commerce checkout flow is easy and potentially the best way to increase sales and referrals while decreasing cart abandonment and returns. PollCart's patent-pending checkout polling platform gives consumers the confidence they need to buy on their … Continue reading This Amusing Button Gives You The Online Store You Imagined

Social Commerce, Twitter, and the Buy Now Button

Social Commerce, Twitter and the Buy Now Button

Twitter is discontinuing development of its Buy Now button. Is it giving up on Social Commerce? Twitter announced its "Buy" buttons back in 2014 as it worked on developing its e-commerce strategy. In 2015, Twitter announced its partnerships with various retailers on its “Buy Now” initiative. Twitter was dipping its toes into the Social Commerce … Continue reading Social Commerce, Twitter, and the Buy Now Button

PollCart Invents Plug-in That Helps With Online Shopping Decisions

From the "Inside Naveen Jindal School of Management" Newsletter: JSOM Alumnus Invents Plug-in That Helps With Online Shopping Decisions by Jimmie Markham, July 31, 2016 Online shoppers have such a dizzying array of product choices available to them with just a tap of a screen or click of a mouse that the risk of making an uninformed, … Continue reading PollCart Invents Plug-in That Helps With Online Shopping Decisions

Meet the PollCart Founders

PollCart Social Commerce is the single most effective way to streamline marketing processes to increase productivity, efficiency and ROI. “PollCart Social Commerce activation ranges from a Shopify plugin to custom API integration. Marketers get focused, specific customer-suggested improvements on products they offer and checkout peer-polling that helps convert uncertain customers who organically refer friends and … Continue reading Meet the PollCart Founders