The Founder/CEO of a flourishing non-profit organization dedicated to educating and feeding children in rural Kenya recently asked me what I had learned about leading an organization through a re-visioning process. My leadership experience for forty years was primarily in the realm of growth for youth ministries and churches, but the principles that worked in … Continue reading Growth and Movement Toward a Goal
PollCart Social Commerce is the single most effective way to streamline marketing processes to increase productivity, efficiency and ROI. “PollCart Social Commerce activation ranges from a Shopify plugin to custom API integration. Marketers get focused, specific customer-suggested improvements on products they offer and checkout peer-polling that helps convert uncertain customers who organically refer friends and … Continue reading Meet the PollCart Founders
How do Shopify owners boost sales and increase referrals in a Shopify e-commerce online store? Here are some PollCart thoughts on improving cart abandonment rate and shortening the sales cycle from window shopping to viral customer grassroots online marketing. Boost Sales. Give your customers the ability to ask their friends and family AFTER they check … Continue reading Improving the Shopify Sales Cycle, Cart Abandonment, and Grassroots Referrals
One way to prevent the E-Commerce Black Hole is to provide a medium for buyers to communicate with experts, friends, family and coworkers as part of your checkout. Making this channel available nurtures Social Commerce, user contributions to assist online buying and selling of products and services. Users who can complete checkout, pending approval from … Continue reading How do I keep my customer from entering the E-Commerce Black Hole?
This anecdote is how I describe the e-commerce black hole. Here’s what you know, a buyer with a unique IP or email address landed on your homepage after an organic Google search, navigated to a few of your product pages before landing on a particular product, actively spending two minutes browsing the page, adding the item to their cart … Continue reading Inside the E-Commerce Black Hole or My Abandoned Cart Buyer’s Journey with Bombas.com
A lot of internet business models suggest finding ways to charge other people for something they can already do for free. PollCart's value add is in its integration with checkout. We love to talk about checkout. Get email updates to continue the conversation about maximizing checkout, increasing sales and solving other common e-commerce dilemmas. Why … Continue reading Why disrupt a simple streamlined checkout?
A lot of internet business models include finding ways to charge other people for something they can already do for free. PollCart's value add is in its integration with checkout. When your friend or family member polls you on the decision to buy a Google Home voice-activated speaker powered by the Google Assistant, your opinion … Continue reading Question: Why involve yourself in checkout? Why not just send a successful poll recipient a link to buy the item?
We were recently approached by a pioneer of the one-page checkout with the criticism that PollCart adds "friction" to the buying process. Citing numerous studies, the entrepreneur introduced us to the Checkout Conversion Index (CCI) as popularized by bluesnap.com stating that "36% of sales conversion can be lost due to online checkout friction." So I'd like … Continue reading Question: Does PollCart add “friction” to the e-commerce checkout process?
PollCart Thoughts on Social Commerce PollCart Trademarked Slogan Gains Traction A long, long time ago, in a cubicle far, far away, the international band of technologists, business experts and people of mystery known as the PollCart team got together. They were considering how the PollCart system connected customers to friends during an online transaction. This … Continue reading Trademarked Social Commerce Slogan Gains Traction
PollCart Thoughts on Social Commerce PollCart Trademarked Slogan Gains Traction A long, long time ago, in a cubicle far, far away, the international band of technologists, business experts and people of mystery known as the PollCart team got together. They were considering how the PollCart system connected customers to friends during an online transaction. This … Continue reading PollCart Thoughts on Social Commerce: PollCart Trademarked Slogan Gains Traction
Pollcart Social Commerce 