The Baymard Institute has chosen to segment out this 'just browsing' segment, and instead look at the remaining reasons for abandonments. You're ignoring 58.6% of your buyers. Accredited research shows 58% of cart abandoners are just browsing and not ready to buy. The same study says 11% of shoppers have abandoned one cart in the … Continue reading You’re ignoring 58.6% of your buyers
You’re ignoring 58.6% of your buyers
